Senior Cybersecurity Product Positioning Specialist

1 week ago

Bengaluru, Karnataka, India beBeeProductMarketer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About Our Opportunity

We are a dynamic team seeking an ambitious Product Marketer to spearhead the positioning, packaging, and promotion of our products across various markets.

As a strategic and hands-on professional, you will be responsible for turning complex cybersecurity capabilities into compelling narratives, driving impactful launches, and empowering our sales teams with powerful messaging and assets that accelerate growth and enable them to outperform competitors.

Key Responsibilities
  • Strategy: Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth.
  • Positioning: Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscape.
  • Execution: Lead end-to-end product launches, working closely with Product, Sales, and Marketing teams.
  • Sales and Partner Enablement: Deliver high-impact assets (pitch decks, solution briefs, case studies, videos) and run enablement programs that empower teams to close faster and retain better.
  • Competitive Intelligence: Conduct exhaustive competitor research to inform product positioning and highlight our right to win.
  • Market Presence: Drive our company's positioning in analyst reports such as Gartner, Forrester reports. Expand our coverage on platforms such as G2, Gartner Peer Insights.
  • Impact measurement: Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue.
Requirements
  • 4-7 years of product marketing experience, preferably in the cybersecurity space.
  • Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market.
  • Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging.
  • Experience driving product launches and collaborating across product, marketing, and sales functions.
  • Analytical mindset with ability to derive insights from market data.
  • Self-starter with the ability to thrive in a fast-paced, high-growth environment.
What We Offer
  • A work environment where you can develop and enhance your skills while delivering meaningful work that matters.
  • A competitive salary and a full spectrum of generous perks and incentives.
  • A workplace culture that encourages unwinding and having fun together through games, music, and other activities.

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