Cybersecurity Product Marketing Specialist

3 days ago

Bengaluru, Karnataka, India beBeeProduct Full time US$ 90,000 - US$ 1,10,000

Transforming Cybersecurity through Product Marketing.

A Product Marketer at CloudSEK drives the positioning, packaging, and promotion of our products across markets. The role involves turning complex cybersecurity capabilities into compelling stories, driving impactful launches, and empowering sales teams with powerful messaging and assets that accelerate growth and help them win against competitors.

Key Responsibilities:

  1. Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth. This would include working closely with product managers for product-related content.
  2. Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscape.
  3. Lead end-to-end product launches, collaborating with cross-functional teams.
  4. Deliver high-impact assets (pitch decks, solution briefs, case studies, videos) and run enablement programs that empower teams to close faster and retain better.
  5. Conduct exhaustive competitor research to inform product positioning and highlight our right to win.
  6. Drive CloudSEK's positioning in analyst reports such as Gartner, Forrester reports. Expand our coverage on platforms such as G2, Gartner Peer Insights.
  7. Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue.

Requirements:

  1. 4-7 years of product marketing experience, preferably in the cybersecurity space.
  2. Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market.
  3. Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging.
  4. Experience driving product launches and collaborating across product, marketing, and sales functions.
  5. Analytical mindset with ability to derive insights from market data.
  6. Self-starter with the ability to thrive in a fast-paced, high-growth environment.

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