Public Relations Specialist

2 weeks ago

Gurgaon, Haryana, India Burson Full time

About the Role

We are looking for a talented Public Relations Executive to join our team in Enterprise Technology at Burson in Gurugram. The ideal candidate will be actively involved in the day-to-day execution of client activities, working closely with senior team members to manage client relationships and integrated communication (IC) programs.

Key Responsibilities

  • Stay up-to-date on clients, their industries, and competitors by reading relevant articles, press materials, and strategy documents.
  • Contribute to client brainstorm meetings and calls, asking informed questions and making creative recommendations.
  • Draft high-quality client-facing communications, including status reports, campaign summaries, and general account activity reports.
  • Develop and customize media lists for clients, understanding the media landscape and building relationships with key influencers and community contacts.
  • Support the preparation of press events and stay updated on social media trends.
  • Assist senior members in developing case studies and new business proposals, consistently demonstrating integrity and credibility.

Requirements

Educational Qualification: Graduate or Postgraduate in any stream or professional qualification in public relations or marketing communication.

Experience: Minimum 1 year of experience in public relations, preferably in the field of Smartphone brands.

Interested candidates can share their resumes with princy.kwatra@bcw-global.com.

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