Public Relations Specialist

2 weeks ago

Gurgaon, Haryana, India Nothing Full time

About Nothing

We're a tech company on a mission to remove barriers between people and technology.

We craft intuitive, flawlessly connected products that improve our lives without getting in the way.

No confusing tech-speak. No silly product names. Just artistry, passion and trust.

We're looking for a PR Manager to work with our media friends and coordinate PR activities in India.

This person will work closely with our Communications Lead and Senior Manager - Public Relations in India.

The successful candidate will be a strategic individual and willing to take on an ever-changing role.

They'll have at least 2 years of experience in a rapidly growing business environment.

Having worked in consumer tech or hardware space is a plus.

This role requires flexibility, open-mindedness and a strong sense of ownership.

Responsibilities

  • Execute PR strategies: Coordinate with local and global consumer communications and campaigns teams to drive news cycles.
  • Cultivate media relationships: Build and maintain strong relationships with journalists, bloggers, and industry influencers to secure media coverage and positive brand mentions.
  • Manage influencer partnerships: Identify, engage, and manage relationships with key influencers, bloggers, YouTubers, and social media personalities.
  • Create influencer program: Create an influencer program to develop relationships with up-and-coming influencers across tech, lifestyle and music.
  • Content creation and distribution: Collaborate with the marketing and creative teams to develop compelling PR and influencer content.
  • Monitor and measure PR impact: Track and analyze the effectiveness of PR campaigns and influencer partnerships.
  • Crisis management: Proactively manage potential PR crises and develop crisis communication strategies.
  • Industry monitoring and trend analysis: Stay updated on industry trends, competitor activities, and emerging PR and influencer marketing strategies.

Requirements

  • 6-8 years of relevant experience.
  • Bachelor's degree in public relations, communications, marketing, or a related field.
  • Proven work experience working on PR or in a similar role, preferably within the mobile phone industry or technology sector.
  • Excellent written and verbal communication skills.
  • Proficient in media monitoring and PR analytics tools.
  • Strong understanding of PR strategies, media relations, and influencer marketing principles.
  • Demonstrated experience in successfully managing media relationships and securing positive media coverage.
  • Strong project management skills with the ability to multitask and prioritize effectively in a fast-paced environment.
  • Proactive and creative thinker, with the ability to generate innovative PR ideas and identify new influencer partnership opportunities.
  • Strong interpersonal skills and the ability to build relationships with internal teams, external stakeholders, and influencers.

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