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Strategic Digital Marketing Lead
1 month ago
Role: Digital Marketing Manager
Location: Trivandrum
Notice period: Immediate
About the Role:
We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth.
Key Responsibilities:
- Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
- Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
- Create compelling ad copies and visuals that align with brand messaging and drive engagement.
- Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
- Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
- Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
- Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
- Track advertising budgets and ensure efficient allocation of funds across various platforms.
- Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.