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Strategic Digital Marketing Lead

1 month ago

Thiruvananthapuram, Kerala, India Futuremug Full time
FUTUREMUGSr Digital Marketing Manager

Role: Digital Marketing Manager

Location: Trivandrum

Notice period: Immediate

About the Role:

We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth.

Key Responsibilities:

  • Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
  • Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
  • Create compelling ad copies and visuals that align with brand messaging and drive engagement.
  • Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
  • Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
  • Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
  • Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
  • Track advertising budgets and ensure efficient allocation of funds across various platforms.
  • Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.