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Digital Marketing Strategist

1 month ago

Chennai, Tamil Nadu, India Industrial Support Services Full time
About Industrial Support Services

We are a dynamic organization seeking an ambitious Digital Marketing Strategist to spearhead our digital marketing efforts.

Salary and Benefits

Our competitive salary for this role is approximately $60,000 per annum.

Job Description

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness and customer engagement.
  • Manage and optimize social media platforms, including creating engaging content, tracking performance, and interacting with followers.
  • Conduct thorough keyword research and optimize website content for search engine optimization (SEO).
  • Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Analyze website and social media analytics to identify trends, insights, and areas for improvement.
  • Collaborate with cross-functional teams to create and optimize digital assets.
  • Stay up-to-date with industry trends and emerging digital marketing technologies.
  • Provide regular reports and analysis on digital marketing performance, including return on investment (ROI) and key performance indicators (KPIs).

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-3 years of experience in digital marketing or a related role.
  • Proven track record of developing and implementing successful digital marketing campaigns.
  • Strong knowledge of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing.
  • Familiarity with marketing automation tools and platforms.
  • Excellent analytical and problem-solving skills.
  • Creative thinking and a passion for staying ahead of industry trends.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Attention to detail and ability to manage multiple projects.