Lead Generation Strategist

4 days ago


Noida, Uttar Pradesh, India Innovaccer Analytics Private Limited Full time

**Job Description**

Innovaccer Analytics Private Limited is seeking a seasoned Demand Generation Manager to spearhead our marketing efforts. As a key leader within the Marketing team, you will report directly to the Director of Demand Generation.

**Key Responsibilities:**

  • Manage and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns.
  • Foster a culture of collaboration, innovation, and continuous improvement within the team.
  • Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals.
  • Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews.

**Strategic Campaign Planning & Execution:**

  • Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market.
  • Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers.
  • Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology.

**Preferred Skills & Qualifications:

  • 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market.
  • Proven experience managing and leading a team in a fast-paced, high-growth environment.
  • Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.


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