Lead Generation Strategist
4 days ago
**Job Description**
Innovaccer Analytics Private Limited is seeking a seasoned Demand Generation Manager to spearhead our marketing efforts. As a key leader within the Marketing team, you will report directly to the Director of Demand Generation.
**Key Responsibilities:**
- Manage and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns.
- Foster a culture of collaboration, innovation, and continuous improvement within the team.
- Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals.
- Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews.
**Strategic Campaign Planning & Execution:**
- Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market.
- Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers.
- Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology.
**Preferred Skills & Qualifications:
- 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market.
- Proven experience managing and leading a team in a fast-paced, high-growth environment.
- Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
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