Digital Marketing Strategist

6 days ago


Noida, Uttar Pradesh, India Artech Infosystems Private Limited Full time

Artech Infosystems Private Limited is seeking a highly skilled Digital Marketing Strategist to join its team in Noida. The ideal candidate will have 7-10 years of experience in the job market context of India and will be responsible for developing and executing demand generation strategies that drive revenue growth.

Key Responsibilities
  • Develop and execute digital marketing strategies that drive revenue growth
  • Collaborate with cross-functional teams to create and execute campaigns that target different segments of our customer base
  • Manage the end-to-end process of lead generation, including lead nurturing and qualification
  • Develop and maintain a deep understanding of our target customer personas, and use that knowledge to inform campaign messaging and content
  • Continuously analyze and optimize campaigns to maximize ROI
  • Partner with sales to ensure that marketing efforts are aligned with sales goals and that leads are properly handed off

The successful candidate will have a deep understanding of the digital marketing landscape and will be able to leverage a wide range of marketing channels to achieve their goals. They will also have excellent communication and collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.

Requirements
  • Bachelor's degree in marketing, business, or a related field
  • 7-10 years of experience in demand generation or a related field in the job market context of India
  • Deep understanding of digital marketing channels, including email, social media, and paid advertising
  • Experience with marketing automation and CRM software (Hubspot, Marketo, Salesforce, etc.)
  • Strong analytical skills and experience with data-driven decision making


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