Global Brand Strategist

5 days ago


Bengaluru, Karnataka, India Kapiva Full time

Kapiva is a modern ayurvedic nutrition brand that brings selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers.

We are looking for a Global Brand Strategist - International Markets with 3-5 years of experience in brand management.

About the Role

The primary scope of this role would be to build brands for various solution-area(s) under Kapiva's portfolio of products in the international market.

Key Responsibilities:

  • End-to-end management of short & mid-term plans basis long-term objectives for solution areas
  • Analyze evolving competitive landscapes, industry trends, and brand positioning
  • Understand target groups, their triggers, and barriers
  • Manage new product development (NPD), packaging development, and channel alignment
  • Develop communication strategies and execute on all consumer touchpoints
  • Drive measurement and learning for marketing initiatives
  • Collaborate with cross-functional teams and external partners/agencies/vendors

Requirements:

  • Master's degree in Communication, Business Administration, or related field
  • 4-5 years of experience in Brand Management, Consumer Marketing, E-commerce, or Digital Marketing
  • Prior experience in direct-to-consumer brands or FMCG brands is an advantage
  • Self-driven, enthusiastic team player with excellent stakeholder management skills
  • Ability to manage multiple projects simultaneously

Location: Bangalore

Salary Estimate: ₹15,00,000 - ₹25,00,000 per annum (dependent on qualifications and experience)



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