
Senior Marketing Professional
6 days ago
We're seeking a seasoned professional to lead our B2B services marketing efforts.
Job DescriptionThe ideal candidate will spearhead high-volume, multi-geo campaigns across India, the US and UAE markets.
Key Responsibilities:- Lead and manage teams running email campaigns using tools like Apollo to drive prospecting and conversions.
- Develop and implement SEO strategies aligned with AI-driven practices to boost organic reach.
- Collaborate with sales teams to design and deliver Account-Based Marketing initiatives targeting key clients in India, the US and UAE.
- Manage website content, landing pages, and ensure SEO/UX best practices.
- Create, curate, and distribute impactful content marketing assets including blogs, case studies, and social media posts.
- Monitor marketing performance through analytics tools and deliver actionable insights for continuous optimization.
- Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.
- Stay updated on digital marketing and AI innovations to proactively adopt new practices.
- Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on Lead generation for B2B services.
- Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms, marketing analytics/optimization tools, and Sales Navigator.
- Good understanding of ABM strategies tailored to international audiences.
- Experience in managing websites (WordPress or equivalent CMS preferred).
- Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
- Exceptional communication skills with the ability to craft compelling marketing narratives.
- Exposure to India, US and UAE markets strongly preferred.
- MBA in Marketing or equivalent qualification is highly desirable.
- Strong project management and multitasking skills.
- Detail-oriented with a growth and experiment-driven mindset.
- Ability to work independently and with cross-functional teams in a fast-paced environment.
- Creativity paired with analytical thinking for campaign success.
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