Senior Digital Marketing Strategist
1 day ago
We are seeking a highly skilled and strategic digital marketing leader with hands-on experience in managing and optimizing online advertising campaigns.
The ideal candidate should have prior experience working in a digital marketing agency, handling multiple client accounts across diverse industries.
You will be responsible for leading a team of digital marketing specialists, driving paid media strategy, and delivering measurable results for our clients.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to drive business growth and improve brand awareness across Google Ads, Meta Ads, and Amazon Ads platforms.
- Lead a team of digital marketing specialists, oversee campaign performance, and ensure the timely execution of deliverables.
- Manage a portfolio of multiple clients, ensuring key performance indicators (KPIs) are met across different verticals.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business strategies.
- Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.
- Analyze performance metrics using Google Analytics, Meta Business Manager, and Amazon Campaign Manager.
- Prepare data-driven reports and insights for internal review and client presentation.
- 4-6 years of experience in digital marketing campaign management.
- Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.
- Experience working in a digital marketing agency with multi-client management.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
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