Product Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India beBeeTravel Full time ₹ 1,80,00,000 - ₹ 2,16,00,000

Welcome to a unique career opportunity in product marketing where you can make a significant impact on the travel industry.

Job Description

We are seeking an experienced Product Marketing Manager who will play a crucial role in building our technology-led travel distribution network.

The ideal candidate will have a strong understanding of travel distribution, supply, and customer buying behavior, as well as proven experience in creating go-to-market strategies and executing successful product launches.

Your primary responsibilities will include developing and executing product marketing strategies, creating compelling product positioning and messaging, conducting market research, and partnering with cross-functional teams to design go-to-market plans.

You will also be responsible for tracking and analyzing the effectiveness of product marketing initiatives using metrics and KPIs.

In addition, you will collaborate with digital marketing teams on campaigns, SEO/SEM strategies, and performance marketing to drive demand.

As a Product Marketing Manager, you will act as the voice of the customer by gathering feedback and sharing insights with cross-functional teams.

This is a fast-paced environment, and you must be able to manage multiple projects simultaneously while maintaining excellent communication, storytelling, and copywriting skills.

Requirements
  • Bachelor's degree in Marketing, Business, Tourism, or related field (MBA preferred).
  • 3-5 years of experience in product marketing within the travel / tourism industry.

You will work closely with various stakeholders to develop and execute marketing strategies that meet business objectives.

If you have a passion for product marketing and a desire to join a leading company in the travel industry, we encourage you to apply for this exciting opportunity.

Key Responsibilities:
  1. Develop and Execute Product Marketing Strategies: Create go-to-market strategies to increase program adoption and market penetration.
  2. Create Compelling Product Positioning and Messaging: Develop product positioning, messaging, and value propositions tailored to customer segments.
  3. Conduct Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to guide product development and marketing campaigns.
  4. Partner with Cross-Functional Teams: Partner with product, sales, and marketing teams to design go-to-market plans for new features and products.
  5. Track and Analyze Effectiveness: Track, analyze, and report on the effectiveness of product marketing initiatives using metrics and KPIs.

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