Director Communication Planning: Unleashing Data-Driven Insights

2 weeks ago


Mumbai, Maharashtra, India GroupM Full time

Job Title: Director Communication Planning

Description: As a Director Communication Planning, you will be responsible for decoding vast universes of data, marrying various data sources (online/offline), and funneling it down to arrive at data-backed actionable consumer insights. You will work closely with the content team to develop insightful work, integrating and learning different streams of work/processes in data and digital.

Key Responsibilities:

  • Work as part of a team to contribute to the Content Strategy and Listening function and streamline operations/reporting with minimal supervision.
  • Bring fresh thinking and insights, which are data-backed, to enable the content team to develop insightful work.
  • Integrate and learn the different streams of work/processes in data and digital.

Qualifications:

  • Possess organizational skills in the form of written and oral communication, critical thinking, troubleshooting, and problem analysis.
  • High proficiency on social listening and monitoring tools, well-versed with social media benchmarking tools, broad knowledge of Microsoft office (PowerPoint, Word, and Excel), and good presentation skills.
  • Strategic, analytical, and problem-solving approach but with a creative bent of mind is a must.
  • Demonstrated aptitude for learning new technologies.
  • Understanding of general business, digital, and social media platforms and technology in general.
  • Ability to work in cross-functional teams across different expertise and collaborate with internal and external teams.
  • Demonstrate a combination of highly quantitative analytical skills, strategic judgment, and creativity.

About India: India is a mobile-first internet market with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.



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