Business Growth Expert

5 days ago

Tiruchi, Tamil Nadu, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Customer Retention Specialist

Soulflower is India's No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand.

We're expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets - and customer retention is at the heart of our growth.

Main Responsibilities:

  • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Increase Repeat Purchase Rate, Average Order Value (AOV), and Customer Lifetime Value (CLV) through targeted CRM strategies.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.

Campaign & Channel Management

  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.

Loyalty & Retention Programs

  • Strengthen Soulflower's Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.

Data, Analytics & Reporting

  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.

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