
Performance Marketing Specialist: Google Ads
2 weeks ago
Job Opportunity:
A seasoned professional in performance marketing is required to lead Google Ads campaigns for small and medium businesses (SMBs) in North America.
The ideal candidate will possess a proven track record of driving lead generation, improving return on ad spend (ROAS), and scaling campaign budgets.
Key Responsibilities:
- Develop and execute strategic Google Performance Max campaigns
- Target local and regional SMBs in the United States
- Utilize a data-driven approach – test hypotheses, validate results, and scale successful strategies
- Optimize campaign structure, creative assets, ad copy, audience targeting, and bidding strategies
- Provide weekly reports and actionable insights (cost per click (CPC), cost per lead (CPL), ROAS, lead quality, etc.)
Required Skills and Qualifications:
- Google Ads Certification
- Proven experience running Performance Max campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
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