Senior Mobile Acquisition Manager

7 days ago

Chennai, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 45,00,000 - ₹ 75,00,000
Mobile User Acquisition Specialist Role

This role involves planning, launching, and optimizing user acquisition campaigns across various ad platforms. As a Mobile User Acquisition Specialist, you will be responsible for managing the entire UA funnel – from campaign conceptualization to in-depth performance analysis.

Key Responsibilities include:

  • Planning and executing user acquisition strategies that drive high-quality user growth and maximize long-term ROI.
  • Managing daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implementing structured A/B tests for campaigns, audiences, and creatives.

Required Skills and Qualifications:

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).

Benefits:

  • Opportunity to work with cutting-edge technologies and tools.
  • Collaborative and dynamic work environment.

Others:

  • Entrepreneurial mindset with a high sense of ownership and accountability.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.

The ideal candidate should have a strong background in user acquisition for mobile games, with proven expertise in ad platforms, MMPs, and UA KPIs.

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