Senior Mobile Games Acquisition Strategist

7 days ago

Chennai, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Job Opportunity

We are seeking a highly skilled and data-driven User Acquisition Specialist to join our team.

The ideal candidate will be responsible for managing the entire UA funnel from campaign conceptualization to in-depth performance analysis with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities:
  • Plan, launch, and optimize UA campaigns across major ad platforms ensuring accuracy and quality.
  • Manage daily campaign performance adjusting bids budgets targeting and creatives to hit CAC LTV and ROI goals.
  • Implement structured A/B tests for campaigns audiences and creatives.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Requirements:
  • 4+ years of hands-on experience in UA for mobile games social hypercasual or casino preferred.
  • Proven expertise with major ad platforms Meta Google Ads TikTok ASA.
  • Strong working knowledge of MMPs AppsFlyer Adjust Singular including event setup and analysis.
  • Deep understanding of UA KPIs CPI CAC ROAS ROI LTV retention.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools Excel SQL Looker Studio Tableau or equivalent.
  • Strong analytical mathematical and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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