Women's Ethnic Wear Category Merchandiser

5 days ago

Bengaluru, Karnataka, India beBeemerchandiser Full time ₹ 30,00,000 - ₹ 50,00,000
Job Description:

To drive business growth and profitability in the Women's Ethnic Wear category, our ideal candidate will ensure the right assortment of products is available at the right time, aligned with customer preferences and market trends.

Key Responsibilities:
  • Product Planning:
  • Develop a customer-relevant product assortment to support category targets.
  • Plan seasonal launches and ensure timely product availability.
  • Collaborate with cross-functional teams to reflect market requirements and customer feedback.
  • Refine assortments based on inputs from retail operations and customer feedback.
  • Execute buying activities as per calendar timelines and approvals.
  • Select products across designs, fabrics, prints, embroideries, colors, price points, and styling trends.
  • Identify new product lines or designs based on customer trends and competitor activity.
Market Focus and Strategy:
  • Understand customer behavior and style preference considerations specific to Women's Ethnic Wear.
  • Benchmark competitors to stay aware of pricing strategies, assortment gaps, and emerging styles.
  • Translate customer needs into actionable buying briefs for designers and suppliers.
  • Analyze post-launch performance to identify gaps and recommend assortment adjustments.
  • Collaborate with marketing teams to promote specific collections and campaigns through visual merchandising and communication plans.
  • Participate in market visits to gather competitor insights and customer expectations.
Vendor Management:
  • Build relationships with existing vendors while onboarding new suppliers aligned with product requirements.
  • Evaluate vendors by providing feedback on quality, delivery timelines, and cost.
  • Support order placement, ensuring alignment on materials, samples, and production timelines.
  • Track vendor performance and resolve escalations related to product quality, delivery, or costing.
  • Help vendors understand business expectations related to designs, price points, and compliance.
  • Support order consolidation efforts to optimize supply and reduce lead times.
Financial Planning:
  • Assist in optimal utilization of allocated budget, ensuring alignment with category goals.
  • Support pricing strategies by analyzing costing, margin trends, and competitor positioning.
  • Negotiate with vendors and finalize cost structures under guidance from leadership.
Product Presentation:
  • Work with visual merchandising and marketing teams to ensure displays meet brand and seasonal requirements.
  • Support retail team in new product launches, space allocation, and promotional activities.
  • Prepare Planograms with Visual Merchandising team to ensure product presentation aligns with customer expectations.
  • Improve in-store presentation standards, ensuring consistency and appeal across outlets.
People Management:
  • Provide guidance and support to junior team members on product details and category-specific nuances.
  • Collaborate with cross-functional teams to ensure seamless execution of launches and merchandising plans.
  • Share learnings and mentor team members to build product knowledge and category expertise.

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