Senior Marketing Influencer

14 hours ago


Kanpur, Uttar Pradesh, India beBeeInfluencer Full time ₹ 50,00,000 - ₹ 10,00,00,000
Job Overview

This role focuses on executing influencer marketing strategies, managing collaborations and campaigns end-to-end to enhance brand visibility and drive growth on various platforms.

The ideal candidate will develop and execute tailored marketing initiatives for the beauty and skincare categories.

Key Responsibilities
  • Identify, onboard and manage beauty, lifestyle and wellness influencers/content creators.
  • Plan and run targeted campaigns around product launches, festive seasons and ongoing brand initiatives.
  • Collaborate with brand and creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts and ensure timely deliverables.
  • Monitor campaign performance and optimize future initiatives.
  • Stay updated with trends in the beauty and personal care influencer space to keep the brand ahead of the curve.
Qualifications
  • Experience in influencer marketing with a focus on beauty and skincare.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing and Instagram-first strategies.
  • Excellent communication and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced startup environment.


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