Digital Performance Marketing Lead

2 weeks ago

Ellore, Andhra Pradesh, India beBeePerformanceMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

About Us

We are a digital-first marketing and communications agency focused on delivering performance-driven solutions.

Our team combines expertise in performance marketing, branding, creative storytelling, and technology to help businesses scale rapidly while maintaining measurable ROI.

Job Overview

We are seeking an experienced Performance Marketing Specialist to lead paid media campaigns across various platforms.

The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills and Qualifications

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and
  • Proficiency in campaign optimization and conversion tracking.
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.

Benefits and Opportunities

You will join a collaborative team that prioritizes creativity, innovation, and results. We welcome candidates who share our passion for digital marketing and are eager to take their skills to the next level.

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