Digital Marketing Strategist
8 hours ago
About Avo Automation
We are a leading test automation platform dedicated to revolutionizing software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies.
Job Overview
We are seeking an experienced Senior Campaign Manager to drive our paid search and paid social campaigns. This role will collaborate closely with sales, product, and marketing teams to achieve revenue goals.
Key Responsibilities
- Create and execute comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
- Develop advanced targeting and segmentation strategies to reach the right audience at the right time.
- Conduct market research and competitive analysis to identify target segments and campaign opportunities.
- Define campaign objectives, KPIs, and budgets aligned with business goals.
- Manage campaign planning, scheduling, and resource allocation across various channels (digital, email, social media).
- Collaborate with content, design, and demand generation teams to create compelling campaign materials.
- Execute campaign execution, including A/B testing, lead nurturing, and lead scoring.
- Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- 4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.
- Proven track record of successful campaign development and execution in PPC and paid social campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of digital marketing metrics and KPIs.
- Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.
- Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).
Salary: $120,000 - $150,000 per year
Award-winning company culture
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