
Senior Public Relations Specialist for Luxury Brands
3 days ago
Job Title: Senior PR Associate - Hospitality
We are seeking a skilled Senior PR Associate to specialize in the hospitality sector. This role requires someone who understands the hospitality industry and can craft compelling stories that resonate with media and target audiences.
Key Responsibilities:
- Draft press materials, create engaging press releases, property listing notes, pitch documents, event calendars, guest chef profiles, and media FAQs tailored to hospitality clients.
- Media Relations: Build targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, campaign performance metrics, and trends analysis. Monitor hospitality trends and client mentions in media.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, campaign performance metrics, and trends analysis. Monitor hospitality trends and client mentions in media.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Media Relations: Build targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
Requirements:
- Bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
- 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
- Strong written and verbal communication skills with an eye for detail.
- Familiarity with hospitality media, influencers, and digital travel trends.
- Ability to multitask, manage time efficiently, and work collaboratively in a team.
- Proficiency in social media platforms, online press release distribution, and content tools.
- Passion for hospitality, storytelling, and brand positioning in a competitive space.
- Proficiency in social media platforms, online press release distribution, and content tools.
- Ability to multitask, manage time efficiently, and work collaboratively in a team.
- Familiarity with hospitality media, influencers, and digital travel trends.
- Strong written and verbal communication skills with an eye for detail.
- 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
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