Luxury Ecommerce Strategist

We are seeking a dynamic business leader to spearhead the strategic development and execution of our online business.

You will shape our business strategy across channels, enhance brand awareness, and drive engagement to elevate our luxury website to new heights.

As a Senior Business Executive, you will work closely with cross-functional teams to develop and implement brand initiatives that resonate with our target audience and reinforce our position as a leading luxury fashion and lifestyle destination.

• Lead a team of 30 employees across Merchandising, Operations, Marketing, Customer Care, and Creative & Content.

• Drive revenue growth through sales, marketing, and business development.
• Monitor and analyze key performance metrics to measure the effectiveness of brand initiatives and optimize strategies for maximum impact.
• Plan, forecast, and report on sales, costs, and business performance.
• Develop strategies and plans for business expansion and future development.
• Guide buyers on creating the right product and price mix.
• Oversee advertising and promotional strategy and activities.
• Manage costs and overheads to ensure profitable performance.
• Liaise with external agencies and authorities as necessary.
• Review overall performance on KPIs—performance, merchandising, audit scores, and manpower.

Liaise with over 500 brand principals to drive business based on market research and past product performance.

Define and communicate the unique value proposition of our brand, positioning us as a leader in the luxury e-commerce space.

Stay abreast of industry trends, competitor activities, and customer preferences to inform brand strategy and identify growth opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Proven experience in brand management within the luxury retail or e-commerce industry.
• Strong understanding of digital marketing channels, including social media, affiliate & email marketing, and SEO/SEM.
• Excellent communication skills and ability to craft compelling brand narratives.
• Strategic thinker with a creative mindset and passion for luxury fashion and lifestyle.
• Analytical skills to interpret data and derive actionable insights.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.