Digital Marketing Strategist
2 days ago
We are looking for a skilled Digital Marketing Strategist to lead our paid media campaigns and drive business growth. The ideal candidate will have prior experience in eCommerce and lead generation, and should be able to manage end-to-end campaign strategy, execution, and optimization for digital channels.
This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to digital marketing.
Key Responsibilities
- Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
- Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
- Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
- Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
- Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
- Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
- Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
- 2–4 years of hands-on experience in digital marketing, preferably in eCommerce and lead generation environments.
- Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
- Strong understanding of CRO, UI/UX impact, and customer journey mapping.
- Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
- Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
- Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
- Familiarity with marketing AI tools (like ChatGPT, Jasper, AdCreative.ai, etc.) for campaign automation and scaling.
A competitive salary and benefits package, as well as the opportunity to work with a talented team and make a real impact on our business.
We offer a hybrid work culture, with the flexibility to work from home or in the office. Interested candidates should apply through our careers page.
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