Digital Marketing Influencer Campaign Coordinator

1 week ago

Aligarh, Uttar Pradesh, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 15,00,000
Job Description

We are seeking a skilled Outreach Marketing Specialist to support our influencer marketing efforts.

This role involves identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure the success of influencer initiatives.

  • Research and identify potential influencers across various social media platforms that align with our target audience and values.
  • Conduct outreach to potential influencers, introducing them to our brand and discussing potential collaboration opportunities.
  • Campaign Coordination: Assist in developing and executing influencer marketing strategies and campaigns.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
  • Relationship Management: Build and maintain strong relationships with influencers and their management teams.
  • Act as the main point of contact for influencers during campaign execution.
  • Ensure influencers are well-informed about our brand, product features, and campaign goals.
  • Performance Tracking and Reporting: Monitor and track the performance of influencer campaigns using various analytics tools.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess the effectiveness of campaigns.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.
  • Creative thinker with a passion for digital marketing and social media.

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