Marketing Strategist

6 days ago

Aligarh, Uttar Pradesh, India beBeeCultural Full time ₹ 8,000 - ₹ 1,00,000
Job Title: Cultural Marketing Specialist

About this role

We are seeking a highly motivated and skilled individual to join our team as a cultural marketing specialist. In this role, you will be responsible for assisting in the planning and execution of brand campaigns across digital, social, and influencer channels.

Key responsibilities include:

  • Assisting in the development of campaign strategies and executing plans to achieve business objectives.
  • Building and maintaining an inventory of meme pages, creators, and distribution partners.
  • Coordinating with influencers/meme pages on deliverables, timelines, and asset tracking.
  • Supporting campaign scheduling, tracking live status, and keeping dependencies green.
  • Monitoring, analysing, and reporting performance and engagement metrics—clearly and on time.
  • Joining brainstorms, contributing sharp ideas, and helping build client-ready pitch decks.
  • Researching emerging formats, creator trends, and cultural moments that brands can leverage.
  • Owning one component end-to-end by Day 45 (e.g., performance reporting, creator tracker, or weekly trends note).

Requirements

  • Eligibility: You've already graduated (UG or PG completed).
  • We are not accepting candidates who are currently pursuing graduation or post-graduation.
  • Recent graduates or early-career professionals open to full-time conversion (this is not a credits-only summer stint).
  • Strong interest in pop culture, storytelling, social media, and digital trends.
  • Clear communicator who writes tidy copy and builds clean slides.
  • Detail-oriented, organised, proactive; comfortable with structured workflows and shifting priorities.
  • Self-starter with an ownership mindset and reliable follow-through.
  • Background (preferred): Marketing, Advertising, Mass Communication/Media Studies, Journalism/English/Communications, Business/Management/Economics, or Data/Analytics. (From another discipline? Apply if you can show fit with a small portfolio/project.)
  • Culture (non-negotiable): We live our standards every workday—ownership, high craft, clear talk with follow-through, bias for action, impact, and everyday leadership. If that's not you, this won't be a fit.

What You'll Learn

  • How campaigns move from client brief → pitch → launch → optimisation.
  • Mechanics of influencer marketing, meme seeding, and digital distribution.
  • Tools and processes for campaign tracking, reporting, and performance optimisation.
  • Cross-functional collaboration among strategy, creative, and production teams.
  • How content, culture, and creators converge to drive brand attention.

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