
Full-Funnel Media Strategist
2 days ago
About the Position
We seek an accomplished media strategist to drive our full-funnel media approach and innovation.
This role requires a hands-on leader with a passion for data-driven results and forward-thinking digital marketing expertise.
Key Responsibilities
- Develop comprehensive, full-funnel media plans by understanding client goals, market dynamics, and competitive landscapes.
- Analyze implemented strategies' impact and proactively recommend optimizations to achieve and exceed key performance indicators.
- Incorporate real-time strategies into ongoing media plans based on immediate client needs and market shifts.
- Lead strategic initiatives and provide insightful analysis to clients on a regular basis.
Media Innovation & Team Development
- Act as the hub for innovation, exploring and integrating new marketing technologies and media channels into our service offerings.
- Stay current on industry trends and the competitive landscape to ensure our strategies remain cutting-edge.
- Demonstrate tangible results from innovative approaches and new channel implementations.
- Facilitate periodic training sessions to upskill the performance marketing team.
Client Retention & Strategic Partnerships
- Earn high client satisfaction and long-term retention by consistently delivering strong results and maintaining proactive communication.
- Establish strategic meetings with clients to drive better engagement and foster long-term collaboration.
Team Collaboration & CXO Engagement
- Closely collaborate with CXOs to align on long-term organizational vision and goals.
- Engage with cross-functional teams to ensure seamless delivery and results throughout the client funnel.
A Master's degree is required. Minimum 3+ years of experience in media planning and strategy. Proven experience managing a large team and scaling a fast-growing business.
Essential Skills & Qualifications
- A hands-on, action-oriented approach to problem-solving.
- A team player with strong leadership and project management capabilities.
- Strong verbal and written communication skills.
- Strong analytical and problem-solving skills.
Personal Attributes
- Persistent with a high sense of ownership.
- Strong interpersonal and influencing skills with a closure mindset.
- Demonstrated ability to work in a fast-paced, hyper-growth environment.
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