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Digital Media Specialist

1 week ago


Vadodara, Gujarat, India L&T-Sargent & Lundy Limited Full time

About L&T-Sargent & Lundy Limited

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We are a leading engineering consulting company with a rich history of delivering innovative solutions to complex challenges. Our team is passionate about developing and implementing cutting-edge digital marketing strategies that drive business growth and enhance user experience.

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Job Summary:

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As a Digital Media Specialist - Brand Development, you will play a crucial role in developing and executing digital marketing campaigns across various platforms, including social media, websites, and email newsletters. You will work closely with our business development team to develop and implement marketing strategies that align with our business objectives and drive customer engagement.

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Key Responsibilities:

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  • Develop and execute digital marketing campaigns across various platforms.">
  • Work closely with the business development team to develop and implement marketing strategies.">
  • Monitor and analyze campaign performance metrics and adjust strategies accordingly to achieve optimal results.">
  • Design and create visually appealing graphics, videos, and digital content for websites, social media, and marketing campaigns.">
  • Design, develop, and maintain in-house web applications, MS office-based utilities to enhance productivity of engineering team.">
  • Optimize applications for performance, security, and scalability.">
  • Integrate APIs, third-party services, and cloud solutions into digital platforms.">
  • Work with engineering teams for enhanced UI/UX.">
  • Troubleshoot, debug, and update applications based on user feedback and evolving business needs.">
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Requirements:

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  • Bachelor's degree in IT/Computer Science/Digital Media/Graphic Design or a related field.">
  • Proven experience in developing and executing successful digital marketing campaigns across various channels.">
  • A strong portfolio of design work, showcasing proficiency in graphic design, typography, and layout.">
  • Proficiency in design software such as Canva/Adobe Creative Suite/Sketch/Figma and video editing tools.">
  • Excellent communication skills, both verbal and written, with the ability to present ideas clearly and concisely.">
  • Strong programming skills, analytical skills with the ability to interpret data and make data-driven decisions.">
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About This Opportunity

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We offer a dynamic work environment with opportunities for growth and development. If you are passionate about digital marketing and have a strong design background, we encourage you to apply for this exciting opportunity.

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Benefits

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We offer a competitive salary and a range of benefits to support your career development and well-being.