Digital Marketing Specialist
2 weeks ago
Job Overview
We are seeking a highly skilled
Digital Marketing Specialist
to join our team and drive impactful marketing campaigns across digital platforms. The ideal candidate will leverage their expertise in digital channels to promote our products/services, generate leads, and increase sales. This role requires a balance of technical and creative skills, with the ability to analyze data and optimize campaigns for maximum effectiveness.
Candidates with
4-5 years of experience in a B2B SaaS product-based company , preferably in the
cloud governance
and/or
cloud management
space, will be given priority.
Key Responsibilities
1. Market Research:
Conduct market research to identify customer needs and preferences
Compare the company's offerings to competitors and identify opportunities for differentiation
2. Campaign Creation and Execution:
Collaborate with cross-functional teams to create engaging content for digital campaigns
Develop and execute campaigns across multiple channels, including:
Social media (organic and paid)
Email marketing
Display advertising
Organic and paid search (SEO and SEM)
3. List Build and Segmentation:
Build and segment target account and contact lists for various campaigns
Leverage tools like HubSpot and ZoomInfo for precise targeting and personalization
4. Campaign Management:
Monitor the quality and performance of digital marketing campaigns
Creating campaign performance reports and presenting to leadership
Track campaign budgets and adjust strategies to ensure optimal ROI
5. Webinars:
Create and conduct Zoom webinars featuring thought leaders and sales experts
Manage end-to-end webinar setup, promotion, and execution
6. Data Analytics:
Collect, analyze, and interpret customer data to shape marketing objectives and strategies
Provide actionable insights to optimize ongoing and future campaigns
Required Skills and Qualifications
Proven experience in digital marketing or a related field
4-5 years of experience in a
B2B SaaS product-based company
is required; experience in
cloud governance
and/or
cloud management
is preferred
Hands-on experience with
HubSpot
as a Marketing Automation Platform and CRM
Knowledge of
SEO
(Search Engine Optimization) and
SEM
(Search Engine Marketing)
Expertise in social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
Proficiency in email marketing and automation tools
Hands-on experience with
ZoomInfo Marketing and Sales OS
is preferred
Familiarity with website content management systems ( CMS ), such as WordPress
Basic knowledge of
HTML
and
CSS
for minor web customizations
Strong project management and strategic planning skills
Excellent copywriting and content creation abilities
Hands-on experience with
Adobe Creative Suite and/or Canva
Preferred Qualifications
Specialized knowledge in two or more areas of digital marketing, such as:
SEO
Social media marketing (organic and paid)
Email marketing
Certifications in LinkedIn Ads, Google Ads, or HubSpot
CoreStack Offers
Competitive salary
Competitive benefit package with appreciable equity
Exciting, fast-paced and entrepreneurial culture
Health insurance and other company benefits
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