Digital Marketing Specialist

4 days ago

Vadodara, Gujarat, India Towerbuddy Full time

About Towerbuddy: Towerbuddy is an innovative platform connecting landlords and real estate agents with tower companies seeking to deploy telecom towers. With a mission to revolutionize the telecom infrastructure industry service models, we focus on enabling property owners to unlock new revenue streams while empowering tower companies with a reliable property database. We are growing fast and are looking for a marketing specialist to help us accelerate. Position Overview: We are seeking a mid-level, results-driven Marketing professional to lead our marketing strategy and execution. The ideal candidate should be a specialist in developing and implementing marketing plans that drive ROI and can thrive in a fast-paced, startup environment. This role requires a combination of strategic thinking and hands-on execution to achieve aggressive growth goals within the next three months and beyond. Key Responsibilities: Marketing Strategy and Planning: Develop and execute a comprehensive marketing strategy aligned with Towerbuddy's business goals. Identify target audiences, especially in Africa, India and other growth markets, and craft localized marketing campaigns. Performance Marketing: Plan and manage paid advertising campaigns across platforms like Google Ads, , Facebook, and other relevant channels. Optimize campaigns to maximize ROI and minimize customer acquisition costs. Content and Communication: Oversee the creation of compelling content for various channels, including website, social media, email, and video. Collaborate with content creators to deliver high-quality materials that build trust and generate FOMO among target audiences. Lead Generation: Design and implement lead generation strategies to drive property listings and sign-ups from landlords and real estate agents. Create effective funnels to nurture leads and convert them into active users. Social Media and Influencer Marketing: Develop and execute social media strategies to increase brand awareness and engagement. Partner with influencers and key opinion leaders to amplify the Towerbuddy brand. Events and Webinars: Plan and execute virtual and in-person events and webinars to engage with target audiences and promote Towerbuddy's offerings. Work with internal teams to develop event content, manage logistics, and measure event success. Analytics and Reporting: Track and measure marketing performance using analytics tools. Provide actionable insights and regular reports to leadership on marketing performance. Team Collaboration: Work closely with the product, sales, and customer success teams to ensure alignment across all initiatives. Coordinate with external agencies or freelancers when required. Requirements: 2+ years of experience in marketing, with at least 1+ year in a digital-first or SaaS / PaaS company. Proven expertise in performance marketing and driving measurable ROI. Strong understanding of marketing tools and platforms like Google Ads, Meta Ads, Campaign Manager, HubSpot, and analytics tools (e.g., Google Analytics). Experience with marketing in emerging markets, especially Africa, is a plus. Exceptional content marketing and communication skills. Ability to thrive in a fast-paced, results-oriented environment. Proactive, self-starter with excellent project management skills. Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not mandatory. What We Offer: Competitive salary (negotiable based on experience and expertise). Opportunity to work remotely and manage your own schedule. The chance to make a direct impact in a high-growth startup. Collaborative and dynamic work environment. How to Apply: If you're ready to take on a challenging and rewarding role at Towerbuddy, please send your resume and a cover letter to sharath.reddy@i4sight.net. Make sure to include examples of past campaigns and measurable results you've achieved. Join Towerbuddy and be a part of transforming the telecom infrastructure landscape

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