Branding, Digital Media
2 weeks ago
Job Summary:
We are seeking a highly motivated, versatile and creative Branding, Digital Media & Digital Applications Development executive to develop and maintain digital applications while ensuring brand consistency across digital platforms. This role involves designing and developing web applications, creating engaging digital media content, and implementing branding strategies to enhance user experience and brand visibility. Additionally, the candidate shall have a strong design background and be able to create visually stunning and engaging social media posts, and other digital marketing content.
Responsibilities:
- Develop and execute digital marketing campaigns across various platforms including social media.
- Work closely with the business development team to develop and implement marketing strategies that align with business objectives and drive customer engagement.
- Monitor and analyze campaign performance metrics and adjust strategies accordingly to achieve optimal results.
- Design and create visually appealing graphics, videos and digital content for websites, social media and marketing campaign.
- Design, develop, and maintain in-house web applications, MS office based utilities to enhance productivity of engineering team.
- Optimize applications for performance, security and scalability.
- Integrate APIs, third-party services and cloud solutions into digital platforms.
- Work with engineering teams for enhanced UI/UX.
- Troubleshoot, debug, and update applications based on user feedback and evolving business needs.
- Stay up-to-date with the latest trends and developments in digital marketing and design and proactively seek out new opportunities for growth and engagement.
Requirements:
- Bachelor's degree in IT/Computer Science / Digital Media / Graphic Design or a related field.
- Proven experience in developing and executing successful digital marketing campaigns across various channels.
- A strong portfolio of design work, showcasing proficiency in graphic design, typography and layout.
- Proficiency in design software such as Canva / Adobe Creative Suite / Sketch / Figma and video editing tools
- Excellent communication skills, both verbal and written, with the ability to present ideas clearly and concisely.
- Strong programming skills, analytical skills with the ability to interpret data and make data-driven decisions.
- If you are passionate about digital marketing and have a strong design background, we encourage you to apply for this exciting opportunity. We offer a competitive salary and a dynamic work environment with opportunities for growth and development.
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