Chief Consumer Insights Officer

1 day ago

Gulbarga, Karnataka, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Consumer Insights Manager

">Job Opportunity

We seek a strategic and innovative Consumer Insights Professional to lead insights function.

This pivotal role shapes customer-centric strategies, strengthens brand positioning, and uncovers new market opportunities.

Key Responsibilities
  • Strategic Research: Design and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Consumer Intelligence Engine: Capture evolving needs, expectations, and behaviors.
  • Cultural Studies: Identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights: Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Brand Health & Equity Tracking: Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Team Leadership & Stakeholder Engagement: Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
Preferred Candidate Profile
  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

As a seasoned professional in consumer insights, you will play a vital role in driving strategic decision-making and delivering impactful results.

The ideal candidate is a strategic thinker, an expert communicator, and a collaborative leader who can thrive in a dynamic environment.

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