Senior Email Marketing Strategist

2 weeks ago


Pune, Maharashtra, India AcquireX Full time
About AcquireX

We are a dynamic marketing firm seeking a highly experienced Senior Email Marketing Specialist to lead our email marketing efforts for a dedicated US-based E-Commerce client in the Hardware industry.

Key Responsibilities
  • Strategic Planning & Management: Develop and implement comprehensive email marketing strategies that align with the client's overall marketing goals and business objectives.
  • Campaign Development & Execution: Oversee all aspects of email marketing campaign creation, including segmentation, copywriting, design, A/B testing, automation workflows, and deployment using Klaviyo.
  • Advanced Segmentation & Targeting: Leverage your deep understanding of customer data and purchase behavior to create highly targeted and dynamic email segments for maximum campaign relevance and engagement.
  • Content Marketing Expertise: Craft compelling and persuasive email copy that resonates with the target audience and drives desired actions.
  • Design & Optimization: Collaborate with designers to ensure emails are visually appealing, on-brand, and optimized for various devices and email clients.
  • Klaviyo Mastery: Possess in-depth knowledge of the Klaviyo platform and its advanced features.
  • Data Analysis & Reporting: Develop and implement a robust reporting framework to track key email marketing metrics.
Requirements
  • 5+ years of hands-on experience in email marketing with a demonstrably successful track record.
  • Proven experience in developing and implementing comprehensive email marketing strategies.
  • Deep understanding of email marketing automation platforms, preferably with Klaviyo mastery.
  • Excellent copywriting and content marketing skills.
  • Expertise in data analysis and reporting.
  • Strong understanding of E-commerce marketing strategies and best practices within the Hardware industry.


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