Marketing Strategist for Healthcare Services

2 weeks ago

Ahmedabad, Gujarat, India beBeePerformance Full time ₹ 3,00,000 - ₹ 4,00,000
Job Summary

We are seeking a results-driven marketing professional to plan, execute, and optimize paid campaigns across digital platforms.

The ideal candidate should have expertise in patient acquisition funnels, healthcare compliance, and campaign optimization to deliver measurable ROI.

Key Responsibilities:
  • Develop and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
  • Stay updated on healthcare digital marketing trends, tools, and compliance policies.
Requirements:
  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.
Preferred Skills:
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

  • Lead Marketing Strategist

    1 week ago

    Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job TitleLead Marketing Strategist - Healthcare InnovationAbout the Role:The ideal candidate will develop and execute comprehensive marketing strategies to drive project success and growth in the healthcare industry.Key Responsibilities:Prepare and deploy a robust marketing mix aligned with business objectives, focusing on market expansion and customer...

  • Healthcare Representative

    2 weeks ago

    Ahmedabad, Gujarat, India Tristar Marketing Consultancy Services Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Healthcare Representative at Tristar Marketing Consultancy Services located in Ahmedabad. The Healthcare Representative will be responsible for interacting with customers, providing healthcare services, conducting sales, delivering training, and...

  • Healthcare Product Strategist

    1 week ago

    Ahmedabad, Gujarat, India beBeeProductStrategist Full time ₹ 12,00,000 - ₹ 15,00,000

    Job DescriptionWe are seeking a dynamic and experienced product strategist to join our team in Ahmedabad. This role is ideal for someone with a strong background in healthcare technology, agile methodologies, and stakeholder collaboration.You will be responsible for driving product strategy, managing the product backlog, and ensuring alignment with our...

  • Marketing Specialist

    19 hours ago

    Ahmedabad, Gujarat, India Symphyra Healthcare Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

    Company DescriptionSymphyra Healthcare is a dynamic pharmaceutical company dedicated to pioneering innovative solutions that elevate healthcare standards and transform lives. Driven by a passion for innovation, we invest significantly in groundbreaking research to bring novel therapies and treatments to the forefront of medical advancement. Our mission is to...

  • Marketing Communications Strategist

    2 weeks ago

    Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Title: Marketing Communications StrategistThis role involves developing and implementing marketing strategies to enhance customer engagement, drive sales, and maintain a strong brand presence.About the RoleWe are seeking a skilled Marketing Communications Strategist to join our team. The ideal candidate will have a solid understanding of market research,...

  • Marketing Strategist

    2 weeks ago

    Ahmedabad, Gujarat, India beBeeStrategist Full time ₹ 10,00,000 - ₹ 15,00,000

    Job Title: Marketing StrategistAs a marketing strategist, you will be responsible for designing and implementing multi-channel marketing strategies aligned with business goals, customer segments, and growth targets.Campaign Development: Develop comprehensive marketing plans that leverage data-driven insights to drive campaign effectiveness and ROI.Campaign...

  • Customer Service Engineer

    3 weeks ago

    Ahmedabad, Gujarat, India GE Healthcare Full time

    Summary As a Customer Service Engineer you will be responsible for developing and maintaining strong interpersonal relationships with customer representatives carrying out installation and maintenance all GE HealthCare Imaging equipment like CT MRI Cath Lab C-ARMs PETCT NM Ultrasound etc and ensuring customer satisfaction in the assigned area GE...

  • Digital Marketing Strategist

    2 weeks ago

    Ahmedabad, Gujarat, India beBeeDigital Full time ₹ 15,00,000 - ₹ 28,00,000

    Job Title: Digital Marketing StrategistA dynamic and results-driven digital marketing strategist is needed to lead the development and execution of paid marketing campaigns across multiple platforms.Campaign Planning: Plan, execute, and optimize paid marketing campaigns to maximize return on investment (ROI).Campaign Management: Manage various campaign...

  • Digital Marketing Strategist

    2 weeks ago

    Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

    Job Title: Digital Marketing StrategistAbout the Role:We are seeking a seasoned digital marketing professional to develop and execute strategic marketing plans that amplify our presence in the market.You will build and maintain a strong online presence through social media, content marketing, and influencer partnerships.Collaboration with cross-functional...

  • Digital Wellness Director

    1 week ago

    Ahmedabad, Gujarat, India beBeeStrategist Full time ₹ 1,80,00,000 - ₹ 2,00,00,000

    Telehealth and Wellness StrategistWe are seeking a seasoned Telehealth and Wellness Strategist to drive the commercial growth and global expansion of our wellness and telehealth services. This leadership role is focused on revenue generation, client acquisition, and market development, while ensuring operational excellence and scalability of service...