Lead Churn Mitigator

5 days ago

Varanasi, Uttar Pradesh, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Title: Customer Retention Manager

Description:

We are seeking a data-driven and creative marketer to lead our user retention strategy. This role is responsible for preventing user churn and reactivating lapsed listeners.

The ideal candidate will be our specialist in understanding why users churn and developing strategies to save them or bring them back home. You will work closely with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.

Key Responsibilities:
  • At-Risk User Intervention (Churn Prevention):
  • Identify Churn Signals: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior.
  • Champion Qualitative Insights: Engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction.
  • Lapsed User Reactivation (Win-Back Strategy):
  • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers.
  • Craft Irresistible Win-Back Hooks: Test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Analytics & Cross-Functional Collaboration:
  • Measure What Matters: Own and report on key KPIs for user retention, including churn rate, save rate, and reactivation rate.
  • Be the Voice of Churn to Product: Provide clear data and qualitative insights to stakeholders, helping them prioritize roadmap features that address core churn drivers.
Requirements:
  • 4-7 years of experience in churn management, user reactivation, or save strategies within a B2C subscription or mobile app business.
  • Innovative Problem-Solver: Think creatively and challenge assumptions to develop industry-leading churn-mitigation strategies.
  • Hands-On Campaign Execution: Experience building, launching, and optimizing campaigns using marketing automation platforms.
  • Analytically Sharp: Proficient in SQL for independent analysis and product analytics tools.
  • A Passion for Music is Key: Understanding what makes listeners stay is crucial for crafting resonant campaigns.

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