Growth Marketing Lead

3 days ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Job Title: Assistant General Manager

This is an exceptional opportunity to lead both user and merchant growth across the entire lifecycle—from campaign development to retention strategies.

You'll build scalable campaigns that increase app downloads, drive merchant acquisition, and optimize user engagement through smart targeting and funnel design.

The ideal candidate will be strategic enough to plan across multiple channels—but also hands-on enough to adjust budgets, create landing pages, or design CRM workflows themselves when needed.

Key Responsibilities:
  • Develop and manage paid campaigns (Google, Meta, UAC, ASA)
  • Drive app installs, signups, merchant acquisition, and engagement
  • Design lifecycle journeys (email, push, in-app) to improve customer lifetime value and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize cost per acquisition, return on ad spend, retention, and customer lifetime value
  • Cultivate agency relationships and manage budgets with hands-on execution capability

Must-Have Skills:

  • 8-10 years of experience in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficiency in tools like Google Analytics 4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus

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