Strategic Business Insight Specialist

16 hours ago

Varanasi, Uttar Pradesh, India beBeeAnalytics Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

About this Position

We are seeking a forward-thinking Data Strategist to lead customer and business analytics initiatives. This role will be at the heart of data-driven decision-making — shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities

  • Develop actionable insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.

Requirements

  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards, and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM is a strong plus.

Bonus Points:

  • Familiarity with data visualization tools like Tableau or Power BI.
  • Experience with cloud-based platforms such as AWS or Google Cloud.
  • A strong network in the analytics community.

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