Digital Growth Strategist

15 hours ago

Vizag, Andhra Pradesh, India beBeeGrowth Full time ₹ 15,48,234 - ₹ 20,44,879
About this Role

As a key member of the Digital Business Unit, you will drive growth and adoption for our mobile app across various customer segments.

Key Responsibilities:
  • Customer Engagement:
    • Develop and execute strategies to increase traffic on our channels and boost conversion rates from target bases.
    • Analyse user journeys to identify areas for improvement and optimise visitor and conversion rates on our platforms.
    • Collaborate with product, analytics, and digital marketing teams to design targeted campaigns based on customer personas and tailored outreach initiatives.
    • Use data analytics and segmentation to craft targeted marketing strategies, conduct A/B testing, and validate hypotheses.
    • Own the end-to-end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Develop dashboards and reports to track KPIs, campaign performance, and growth experiments.
    • Work with BI/analytics tools (SQL, Excel, Power BI) to extract, clean, and interpret large datasets.
  • Product Enhancement:
    • Advise on new feature and product development to meet customer needs.
    • Work closely with the Marketing team to create awareness and engagement campaigns, ensuring a strong focus on customer requirements.
    • Implement cross-sell and upsell initiatives to increase adoption of new products among existing consumers.
    • Co-create and optimise user journeys for cross-sell and upsell opportunities with Digital Product Managers.
Required Skills and Qualifications:
  • 2-6 years of experience in growth/product marketing for digital businesses/apps.
  • Customer-centric mindset and attention to detail.
  • Previous experience working with campaign management tools like Moengage, Clevertap, Google Analytics, Adobe etc. and marketing tools like Firebase, Appsflyer.
  • Hands-on experience with data extraction and interpretation tools like SQL, Power BI.
  • Previous experience executing D2C campaigns and content strategies.
  • Experience managing digital portfolios for banks/fintech/NBFCs is an advantage.

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