Content Developer
3 days ago
The role of Content Manager is pivotal in shaping the company's content strategy, fostering engagement and conversion. This multifaceted position demands creativity, strategic thinking, and analytical skills.
Key Responsibilities:- Content Strategy & Planning: Develop a comprehensive content calendar aligned with marketing campaigns and product launches.
- Content Creation & Management: Oversee the creation of high-quality content tailored for target audiences.
- SEO & Distribution: Collaborate with the SEO team to ensure all content drives organic traffic and search visibility.
- Performance Tracking & Optimization: Monitor content performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
- Cross-Functional Collaboration: Work with Product Marketing, Sales, and Customer Success to produce enablement content.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 4+ years of experience in content management, preferably in SaaS, B2B, or data solutions.
- Proven ability to develop and execute a content strategy that drives traffic, engagement, and leads.
- Strong writing, editing, and storytelling skills with attention to detail.
- Familiarity with SEO tools (SEMrush, Ahrefs, Moz), CMS (WordPress, HubSpot), and analytics platforms.
- Ability to manage multiple projects, meet deadlines, and work cross-functionally.
- Experience with multimedia content (video, podcasts, webinars) is a plus.
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