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3 days ago
Web Content Associate 1 is a dynamic role that requires collaboration, critical thinking, and proactive management to ensure timely project delivery.
Responsibilities:- Uphold brand standards and digital content marketing best practices by collaborating effectively with global team members.
- Provide critical thinking about the approach to digital content publishing for an optimal user experience.
- Proactively manage multiple projects and deadlines with minimal revisions.
- Actively seek out and participate in skills development training to improve career prospects.
- Publish or edit web pages as defined by content briefs using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc. to support campaign and project directives.
- Maintain firm and web brand standards across all page experiences.
- Regularly participate in AEM and other web content training to improve skills.
- Understand data and content integration points such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development.
- Support approved RSM subdomain content authoring (i.e. blogs) as approved by COE leadership.
- Implement authoring fixes for technical SEO optimizations.
- Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains.
- Monitor and implement Workfront web edit request queue tasks.
- Work with web content manager and website engineers to solve technical problems and/or recommend new functionality.
- Review site performance reports to identify improvement opportunities.
- Assist with coordinating sitewide content updates.
- Support web content manager and digital marketing analytics team with AEM reporting and content audits.
- Bachelor's degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience.
- Demonstrated expertise using enterprise content management systems/web platforms (required).
- Proficient with digital and content marketing strategy (required).
- Understanding of SEO best practices (preferred).
- Strong awareness of grammar and style (American English, Canadian English).
- Understanding of data sources and user experience connection points across marketing tech stack.
- Experience with work management tools (Workfront preferred).
- Opportunity to work with a dynamic team.
- Chance to develop new skills and knowledge.
- Contribution to creating a consistent website user experience.
- Comfortable working asynchronously across a global team.
- Sense of responsibility for campaign objectives and tactic performance.
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