Digital Marketing Strategist for Performance-Driven Campaigns

11 hours ago


Navi Mumbai, Maharashtra, India CarWale Full time

Company Overview

CarWale, a leading automotive portal, is seeking an experienced Digital Marketing Strategist to join its team.

Job Description

We are looking for a seasoned SEM specialist to manage our search engine marketing campaigns, focusing on driving lead generation and traffic for various business types. The ideal candidate will have a strong understanding of business requirements and the ability to deliver results-driven campaigns.

Key Responsibilities:

  • Develop and execute SEM strategies across Google Ads and other major platforms.
  • Analyze campaign performance with the team to identify areas for optimization.
  • Conduct competition analysis and A/B testing to improve campaign effectiveness.
  • Collaborate with the product team to enhance conversion rates and work with the design team to create compelling campaign creatives.

Competencies Required:

  • Manage day-to-day campaign activities, including planning, implementation, budget management, performance review, and optimization.
  • Analyze campaign performance in Analytics accounts and recommend changes to drive improvements.
  • Identify and execute optimization recommendations to boost campaign ROI.
  • Assist with campaign technical implementation and troubleshooting.
  • Create detailed campaign reports for analysis.
  • Prioritize desired skills and experience in managing large-budget PPC campaigns (avoiding SEO/organic experience and media buying).
  • Demonstrate the ability to understand target audiences and plan campaigns accordingly, as well as possess excellent teamwork skills.

Benefits:

  • A competitive salary: ₹20 lakhs - ₹25 lakhs per annum.
  • A dynamic and supportive work environment.


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