Digital Marketing Strategist for Performance-Driven Campaigns
11 hours ago
Company Overview
CarWale, a leading automotive portal, is seeking an experienced Digital Marketing Strategist to join its team.
Job Description
We are looking for a seasoned SEM specialist to manage our search engine marketing campaigns, focusing on driving lead generation and traffic for various business types. The ideal candidate will have a strong understanding of business requirements and the ability to deliver results-driven campaigns.
Key Responsibilities:
- Develop and execute SEM strategies across Google Ads and other major platforms.
- Analyze campaign performance with the team to identify areas for optimization.
- Conduct competition analysis and A/B testing to improve campaign effectiveness.
- Collaborate with the product team to enhance conversion rates and work with the design team to create compelling campaign creatives.
Competencies Required:
- Manage day-to-day campaign activities, including planning, implementation, budget management, performance review, and optimization.
- Analyze campaign performance in Analytics accounts and recommend changes to drive improvements.
- Identify and execute optimization recommendations to boost campaign ROI.
- Assist with campaign technical implementation and troubleshooting.
- Create detailed campaign reports for analysis.
- Prioritize desired skills and experience in managing large-budget PPC campaigns (avoiding SEO/organic experience and media buying).
- Demonstrate the ability to understand target audiences and plan campaigns accordingly, as well as possess excellent teamwork skills.
Benefits:
- A competitive salary: ₹20 lakhs - ₹25 lakhs per annum.
- A dynamic and supportive work environment.
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