Fresh Produce Category Manager

4 days ago

Kota, Rajasthan, India beBeeProduction Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title

We are seeking a Category Lead – Fresh Produce to lead sourcing, sales, and category development for a diverse portfolio.

The role requires strong knowledge of both vegetable staples and fruit categories, with responsibility for driving sales, profitability, and expansion.

Key Responsibilities
  • Develop and execute growth plans across vegetables and fruits.
  • Track market trends, customer demand patterns, and supplier networks.
  • Define assortment strategy for each category, including varieties, pack sizes, and sourcing regions.
Sales & Business Development
  • Directly drive sales of assigned categories across various channels.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Over time, recruit, train, and manage a sales team to scale with category volumes.
Sourcing & Supplier Development
  • Build strong supplier networks across regions:
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.
Operations & Supply Chain
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
Financial & Performance Management
  • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
Key Skills & Competencies
  • Strong understanding of fresh produce value chains—farm production, seasonality, and imports/exports.
  • Hands-on sales experience with ability to close deals and grow revenues.
  • Negotiation and vendor management expertise.
  • Analytical skills to track price trends, demand forecasts, and category economics.
Qualifications
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA (preferred).
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.

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