Digital Product Research Lead

2 days ago

Aligarh, Uttar Pradesh, India beBeeUserExperienceResearch Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

Bajaj Finserv is a financial institution with a philosophy of continuous improvement.

As a User Experience Researcher, you will lead research initiatives to understand customer needs and behaviors across digital ecosystems.

The role involves designing and executing research studies including usability tests, surveys, field studies, diary studies, and in-depth interviews.

You will translate research findings into personas, journey maps, and experience frameworks that guide product development decisions.

Collaboration with UX/UI designers, product managers, and engineering teams is essential to embed user insights into product roadmaps.

Evaluating existing digital journeys and recommending usability and conversion improvements is also a key responsibility.

Mixed-methods research (qualitative + quantitative) and partnering with analytics teams are required to validate findings.

  • A Bachelor's/Master's degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field is necessary.
  • 3–5 years of experience as a UX Researcher or in a similar role within digital-first or product-driven organizations is preferred.
  • Strong expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and A/B testing is required.
  • Experience with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude is beneficial.
  • Ability to synthesize complex data into clear, actionable insights is essential.
  • Excellent communication and stakeholder management skills; ability to influence product decisions with evidence are necessary.

Prior experience in BFSI, fintech, or large-scale B2C products, familiarity with UX design tools, knowledge of financial services workflows, and experience working in Agile/Scrum environments are preferred skills.

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