Senior Mobile Games UA Strategist

2 weeks ago

Ahmedabad, Gujarat, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 18,00,000

Job Title: User Acquisition Specialist

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About the Role:

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We are seeking a highly motivated and data-driven professional to join our growth team. You will be responsible for managing the entire user acquisition funnel from campaign conceptualization to in-depth performance analysis with the goal of acquiring high-quality users at scale and maximizing long-term return on investment.

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This role requires a mix of technical expertise strategic thinking analytical rigor and creative collaboration making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

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Key Responsibilities:

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  • Plan launch and optimize user acquisition campaigns across major ad platforms including Meta Google Ads TikTok and Apple Search Ads.\
  • Manage daily campaign performance adjusting bids budgets targeting and creatives to hit cost-per-acquisition life-time value and return-on-investment goals.\
  • Implement structured A/B tests for campaigns audiences and creatives.\
  • Ensure accurate event configuration and tracking across ad platforms and mobile measurement partners.\
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.\
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends opportunities and risks.\
  • Calculate breakeven points and model projected life-time value/return-on-investment by user cohorts.\
  • Understand and act on player journey metrics.\
  • Build dashboards and performance reports in tools such as Looker Studio Tableau or Power BI.\
  • Apply predictive modeling and early KPIs to forecast long-term user value.\
  • Develop and execute a full-funnel user acquisition strategy that integrates acquisition retention and re-engagement.\
  • Create and manage audience strategies.\
  • Design and execute re-engagement campaigns for churned or low-activity users.\
  • Collaborate with CRM and product teams to connect user acquisition with retention and monetization strategies.\
  • Contribute to forecasting and scaling strategies.\
  • Stay current with platform updates and emerging ad tech.\
  • Collaborate with the creative team to brief conceptualize and test ad creatives.\
  • Design and run creative test campaigns with structured methodologies.\
  • Share business-aligned creative insights with stakeholders linking creative learnings to broader user acquisition strategy.\
  • Act as the primary liaison with ad networks agencies and internal cross-functional teams.\
  • Lead the day-to-day campaign operations ensuring accuracy quality and timeliness.\
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.\
  • 4+ years of hands-on experience in user acquisition for mobile games.\
  • Proven expertise with major ad platforms.\
  • Strong working knowledge of MMPs including event setup and analysis.\
  • Deep understanding of user acquisition KPIs.\
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.\
  • Proficiency in data analysis & visualization tools.\
  • Strong analytical mathematical and problem-solving skills.\
  • Entrepreneurial mindset with a high sense of ownership and accountability.\

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