Content Strategist and Copywriter

1 day ago


Delhi, Delhi, India Honasa Consumer Ltd. Full time

About Honasa Consumer Limited

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Honasa Consumer Limited (HCL) is a rapidly growing beauty and personal care company, building consumer brands that create the FMCG conglomerate of the future. As a company built on the values of honesty, natural ingredients, and safety, HCL caters to the needs of millennial consumers through innovative products, evolved propositions, and direct-to-consumer marketing.

With a presence in over 500 cities in India and brands like Mamaearth, The Derma Co., Aqualogica, Ayuga, and Bblunt, HCL is creating an ecosystem that benefits consumers and the community at large.

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Job Description

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We are seeking a highly skilled Content Strategist and Copywriter to join our team. The ideal candidate will have a strong portfolio of work, extensive experience in social media content creation, and a deep understanding of digital marketing best practices.

The successful candidate will be responsible for developing creative content, writing marketing-related projects, digital ads, promotional materials, and authentic copy for website content. They will work closely with our Art Team to visualize ideas and bring them to life.

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Responsibilities

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  • Develop end-to-end content strategies to drive revenue, clicks, awareness, traffic, engagement, and conversion;">
  • Create and manage content calendars (monthly and quarterly), collaborating with cross-functional teams;">
  • Produce high-quality content, including monthly posts and stories, trend jacking, and other ad-hoc responsibilities;">
  • Maintain brand hygiene across all platforms;">
  • Take on additional responsibilities to boost revenue efficiency as needed.">
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Requirements

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  • A minimum of 3 years of experience in copywriting for social media or digital advertising;">
  • 4+ years of experience working with an advertising agency, social media agency, or a brand's internal creative team;">
  • Excellent command of English with knowledge of all social media platforms;">
  • Digital marketing best practices knowledge;">
  • A STRONG portfolio of work showcasing creativity and breadth of experience.">
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Salary Range: ₹50,000 - ₹80,000 per month

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Language: English



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