Growth Optimization Specialist

18 hours ago

Rajkot, Gujarat, India beBeeOptimization Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title: Growth Optimization Specialist

Social media platforms and digital marketing channels are crucial for businesses to reach their target audience. As a Growth Optimization Specialist, you will play a vital role in developing and implementing strategies to improve website conversion rates.

  • Responsibilities:
  • Develop a data-driven approach to identify areas of improvement and design experiments to optimize website performance.
  • Work closely with cross-functional teams to plan and execute experiments, analyze results, and make recommendations for improvements.
  • Establish and maintain a clear backlog and define the optimization roadmap that will impact conversions, user engagement, and other key performance indicators (KPIs).
  • Monitor, document, and report key performance indicators (KPIs) and insights to stakeholders, recommending improvements and refining tests based on this data.
  • Align stakeholders on root issues and opportunities based on data-backed evidence.
  • Troubleshoot existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
  • Create a thorough, replicable, scalable framework for continuous experimentation and improvement.

Requirements:

  • At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
  • Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
  • Strong understanding of conversion copywriting, user experience, and web design principles.
  • Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel, and data visualization tools like Google Looker Studio.
  • Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.
  • Experience working in a fast-paced, dynamic work environment.
  • Excellent oral/written communication and collaboration skills.

What We Offer:

  • Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization.
  • No micromanagement: Own up your work and be accountable without the need for close supervision.
  • Great team: Work with a great team with diverse backgrounds from world-class organizations.
  • Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.

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