
Digital Fundraising Specialist
2 weeks ago
Our team seeks a skilled professional to lead digital fundraising efforts and maximize donations.
- Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
- Track, analyze, and report on campaign performance, providing actionable insights for growth.
Key Responsibilities:
- Plan and execute Google Ads campaigns to achieve monthly fundraising targets.
- Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
Required Skills:
- Bachelor's degree in Marketing, Business, or related field (preferred).
- Minimum 3 years of experience in crowdfunding and performance marketing in India.
- Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Hands-on experience with conversion tracking, remarketing, analytics tools.
Success Metrics:
- Achieving ROAS of 2+ across campaigns.
- Steady growth in donation volumes and donor base.
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