Senior Digital Transformation Strategist

2 weeks ago

Bengaluru, Karnataka, India Orange Business Services Full time
Job Description

This role is a pivotal part of Orange Business's digital growth strategy, focusing on data analysis and driving informed decision-making to optimize digital strategies.

About the Role

You will be a key contributor to the digital transformation at Orange Business, working closely with the Digital Growth team to enhance the digital experience for customers and drive business growth through data-driven insights and innovative solutions.

Main Responsibilities:
  • Analyzing digital data to identify trends and opportunities, providing actionable insights to drive business growth and optimization.
  • Designing and executing data analyses to optimize digital journeys efficiency, increase users satisfaction and drive customer acquisition and engagement.
  • SUPPORTING the development of marketing strategies to promote the organization's products and services through digital channels.
  • Supporting the implementation of digital marketing campaigns with relevant insights and analyzing their effectiveness.
  • Making recommendations to improve website effectiveness by analyzing click stream data.
  • Preparing and presenting analyses to senior leaders, communicating complex data insights through effective storytelling.
  • Working with senior product owners, business owners, IT developers, and managers to drive the growth strategy.
  • Ability to work in a multi-cultural environment, collaborating effectively with teams across different regions.
Deliverables:
  • Actionable insights on online user behavior based on the data gathered from digital tools like Google Analytics 4, UX analytics tools, and customer feedback tools.
  • Recommendations on strategies to improve customer experience, acquisition, and retention based on analysis.
  • Data-driven hypotheses for A/B testing and experimentation for the continuous improvement of the website.
  • Growth strategy and continuous improvement forums and meetings for all stakeholders, conducted in collaboration with other members of the Digital Growth team.
  • Relevant insights, on request from senior leaders, to support the organizational digital strategy.
About YouKey Skills, Knowledge, and Abilities (must have):
  • More than 12 years of expertise in analyzing digital data and driving the effectiveness of marketing campaigns and conversion optimization, with extensive experience in analyzing and interpreting complex data sets.
  • Extensive experience in leveraging diverse sources of data (digital tools, UX analytics tools, customer feedback tools) to create compelling analysis-backed recommendations for digital growth.
  • Strong knowledge of A/B testing and experimentation and the ability to incubate such programs in an organization.
  • Extensive experience in effectively presenting and articulating analysis-driven recommendations to senior executives.
  • Strong interpersonal and communication skills with the ability to influence cross-functional stakeholders without authority.
  • Proven experience in working in a global organization with teams and stakeholders based in multiple countries.
  • SOUND understanding of concepts of digital marketing, conversion rate optimization, and e-commerce.
Education Qualifications:
  • Bachelor's or Master's Degree in Data Science, Statistics, Computer Science, Information Technology, or a related field.
  • Relevant certifications in data analysis tools and platforms (Google Analytics Certification, Google Cloud Platform Certification) are a plus.
Tools:
  • Google Analytics 4
  • Contentsquare/Air360
  • Getfeedback (or similar tools)
  • Google Cloud Platform
  • SQL
  • Python

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