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Digital Optimization Lead

3 weeks ago

Noida, Uttar Pradesh, India beBeeSEOLead Full time US$ 1,50,000 - US$ 2,00,000
Job Title: Digital Optimization Lead

We are seeking a highly skilled and experienced Digital Optimization Lead to drive our search engine optimization strategies and enhance our online presence.

The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. They will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.

Key Responsibilities:
  1. Strategic Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
  2. Team Leadership: Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.
  3. Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.
  4. On-Page Optimization: Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.
  5. Technical SEO: Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.
  6. Content Strategy: Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.
  7. Link Building: Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.
  8. Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.
  9. Trend Analysis: Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.
Required Skills & Qualifications:
  • Minimum 10+ Years of overall experience, with at least 5 Years in leadership.
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus.
Desirable Attributes:
  • Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
  • Strong understanding of search engine algorithms and ranking factors.
  • Excellent analytical, organizational, and project management skills.
  • Ability to lead and inspire a team while managing multiple projects.
  • Strong communication skills with the ability to present data-driven insights to stakeholders.
About This Role:

This is an excellent opportunity for a seasoned professional to take on a challenging role and make a significant impact on our organization's digital presence.

The ideal candidate will be a strategic thinker with a results-driven mindset, able to adapt to a fast-paced, ever-evolving digital landscape.