Senior Brand Marketing Manager

1 week ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 19,90,000 - ₹ 19,99,999
Marketing and Brand Strategy Lead

This role involves leading and executing marketing initiatives to enhance brand visibility, positioning, and engagement across all campuses. The ideal candidate will develop and implement an integrated marketing strategy for admissions, placements, academic programmes, events, and corporate outreach.

Key Responsibilities:
  • Develop a comprehensive marketing strategy aligned with institutional goals.
  • Design and execute brand campaigns to increase admissions, corporate connect, and brand equity.
  • Lead digital campaigns across platforms to generate quality leads and improve digital visibility.
  • Oversee the content calendar and storytelling for social media platforms.
  • Manage print media buying and creative conceptualization for campaigns.
  • Coordinate with agencies and internal stakeholders to ensure timely release of high-impact visuals and messaging.

Required Skills and Qualifications:
• Postgraduate in Marketing, Mass Communication, or related field (MBA preferred).
• 10–15 years of relevant experience in Education/Edu Tech with at least 5 years in a leadership marketing role.
• Strong understanding of digital platforms, marketing analytics, media buying, and institutional branding.

Why this Role is Important:
This role plays a crucial part in enhancing the brand's online presence, increasing admissions, and driving business growth.

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